'Women who don't have daughters may become less interested in style as they grow older but having a daughter, who is conscious of her own style, may keep alive her interest in looking great,' comments psychologist Honey Langcaster-James.
'And, because of their close bond, they also have a source of support, encouragement, and sometimes brutal honesty when it comes to their style decisions.
'More than a quarter of women believe that mums who have sons are less fashion conscious than mums with daughters.
'The most common reasons for this are that daughters are more critical, offer good advice and inspiration, and add an element of competition to look the best whereas sons seemed not to care and aren’t as harsh as daughters.'
And it isn't just sons who can find themselves ignored when they proffer an opinion on fashion, with just eight percent of women over 45 admitting to taking advice from their husbands.
Interestingly, although mothers tend to rely on their daughters' style tips, their confidence isn't reciprocated, with 40 percent of women between the ages of 19 and 34 saying they wouldn't allow their mothers to shop for them unsupervised.
A third even said their mothers' lack of sartorial wisdom left them embarrassed.
There were, however, some things mothers and daughters agreed on, among them voting Sophie Ellis-Bextor and her mother Janet Ellis their favourite mother and daughter combination.
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