哈佛商学院已经为在线项目全新开发了15个鲜活案例。在这些视频短片中,主人公正在应对各种商业挑战,其中既涉及众多知名公司,比如苹果( Apple)、亚马逊(Amazon)、谷歌(Google)、迪斯尼(Disney)、纽约时报(The New York Times)和哈乐斯娱乐公司(Harrah's)的赌场,也包括一些规模较小的初创企业,比如一家高温瑜伽工作室和一家位于波士顿的机票代理商。教授们时不时地出现在视频上,引导讨论、提供背景和分析视角。
Anand, a strategy professor who is a two-time winner of teaching awards at HBS, is teaching a class called economics for managers. Janice Hammond, who has taught pre-MBA boot camps to incoming poets (those without significant math backgrounds) at HBS, is teaching the course on business analytics. V.G. Narayanan, who chairs the accounting and management faculty unit at HBS, is teaching financial accounting.
两度荣膺哈佛商学院教学成果奖的战略学教授阿南德将讲授一个名为管理经济学的课程。珍妮丝•哈蒙德将执教商业分析课,她曾经在哈佛商学院向那些未来的诗人们(即没有雄厚数学背景的学生)传授MBA预备项目的基础知识。哈佛商学院会计学和管理学首席教授V•G•纳拉亚南将讲授财务会计课。
When students log into the HBX platform, they will immediately see a map with pulsating dots, each dot representing another student currently on the platform. Click on any of the dots and a photo of a student pops up on the screen, along with his or her name and bio. Click on the photo and up comes a list of professional and personal passions and interests, from an individual's dream job to their favorite band and role model. Students are asked how they are feeling at the moment, from "confused" or "happy" to "inspired," their moods visible to fellow classmates.
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