Confession: I was one of the more than 200 sources Yukari Iwatani Kane interviewed for Haunted Empire, the new book about Apple's transition from Steve Jobs to Tim Cook that arrived Tuesday to largely negative reviews.
首先要交代一下,由于《困境中的帝国:后乔布斯时代的苹果》(Haunted Empire: Apple After Steve Jobs)一书的缘故,尤加利•伊瓦塔尼•凯恩已经接受了200多次采访,我仅仅是其中之一。这本新书讲述了在后乔布斯时代,由蒂姆•库克执掌的苹果公司(Apple)究竟发生了哪些变化。这本书上周二一面市马上遭遇了大量的负面评价。
I've known since last summer -- and agreed to keep silent about -- the arc of her story. Kane told me in July that she went into the two-year project thinking that if any company could survive the loss of its visionary leader, Apple (AAPL) could. But she came out of it concluding that the company's best days were behind it. Far behind. Not even Jobs, she said, could restore Apple to its former greatness. Tim Cook, his handpicked successor, didn't have a chance.
早在去年夏天,我就知道了她的故事梗概,但我一直信守保持沉默的承诺。凯恩在7月份告诉说,她在启动这个为期两年的写作计划时认为,如果只有一家公司能够在失去有远见的领导者之后继续生存下去,那就是苹果公司。但写完这本书后,她得出一个结论:这家公司最辉煌的岁月已经过去了。一去不复返。她说,就算乔布斯死而复生,他也不能带领苹果公司重现昔日荣耀,更遑论他亲自挑选的接班人蒂姆•库克。
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