5: Hold your head high
5: 挺胸抬头
The poster boy for this rule is Gavin Newsom who, facing reports of an affair, told the press, "everything you've read is true," gave a dignified apology, and didn't address it again. He revealed all, deflated speculation, and then "had the discipline to shut up."
这条规则的代表人物是加文•纽森。这位陷入外遇丑闻的旧金山市市长对媒体说:“大家读到的一切报道都是真实的。”然后不失尊严地发表致歉声明,并且再也没有回应过此事。他披露了一切,抑制住了漫天飞舞的谣言,然后“极其克制地保持了沉默。”
6: Be straight about what you know, what you don't know, and what you are going to do to fix the problem
6: 坦率地说出你知道什么,不知道什么,你打算采取什么措施解决问题。
This one is mostly self-explanatory. Instead of pretending to know it all, defer to experts. So, if you're a mining CEO and there's been a collapse, bring out the geologists rather than speculating on the mechanics yourself.
这条规则基本上是不言自明的。不要假装你什么都知道,听从专家的意见。所以,如果你是一家矿业公司的CEO,你的公司出现塌方事件,最好聘请地质学家出面解释,你自己不要在那里瞎猜结构力学的种种奥妙。
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