Mr Davies-Carr says the intention was never to make money from the clip. But when approached by various media he was happy to turn it into an opportunity.
戴维斯-卡尔表示,他拍摄这段视频时从没想过要从中赚钱。但当各种媒体蜂拥而至时,他很高兴能借机赚一笔。
“It has been entirely [reactive]?.?.?.?the boys live normal lives and people come to us – but from the various different things we have made about $500,000.
“(机会)完全(是自己找上门的)……两个孩子像往常一样生活,人们自己找上门——不过从各种活动中我们赚了50万美元。
The venture also sparked a new business, Viral Spiral, for Mr Collier, who now advises a number of viral stars on contracts – doing deals with off-YouTube distribution, ar-ranging appearances and even negotiating book deals. Along with cute kids, he represents those who have filmed animals, nature and pranks.
这次意外的经历还促使科利尔创建了一家新企业——Viral Spiral。如今,科利尔为多位因网络视频而爆红的新星提供合约咨询,帮他们处理线下的销售协议、安排出场活动甚至洽谈图书出版协议。除了拍摄可爱小孩的人,科利尔也为那些拍摄动物、自然风光和恶作剧视频的人做代理。
Viral marketing has become a familiar tool: advertisers generate something (such as a YouTube clip) that is quirky, interesting or amusing enough that consumers will spread it themselves, typically across social networks.
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