The news broke on a recent Friday night: Nike Fires Majority of FuelBand Team, Will Stop Making Wearable Hardware. It was a shock to just about anyone who had bought, worked on, wrote about, or invested in the white-hot category called "wearables."
不久前的一个周五晚上爆出了一个重大资讯:耐克公司(Nike)炒掉了FuelBand团队的大部分成员,将停止生产可穿戴设备。对买过、用过、报道过或投资过所谓“可穿戴设备”这款炙手可热产品的人来说,这个消息都不啻于晴天霹雳。
Hailed as the next big platform in computing, wearable "smart" devices like fitness tracking bracelets, clip-on heart monitors, Google Glass, smartwatches, and even smart wigs (yes, smart wigs) suddenly looked a lot less interesting.
这样一来,一度被捧为下一代计算大平台的可穿戴“智能”设备,如健康追踪腕带、卡扣式心脏监护仪、谷歌眼镜、智能手表,甚至还有智能假发(没错,就是智能假发)突然之间就魅力大减。
If Nike (NKE), which had sold an estimated $33 million worth of FuelBand bracelets in 2013, employing 200 people and even running an accelerator program around the device, was no longer interested, did this spell disaster for the category? What does Nike know that the rest of us didn't?
2013年,耐克公司售出了约3300万美元的FuelBand腕带,为此它招了200名员工,甚至围绕这个设备开展了一个加速计划。如果它都对可穿戴设备没兴趣了,这是不是意味着这种设备气数将尽了?耐克又是怎么知道我们没兴趣了呢?
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