The three highest-paid business speakers from academia -- Michael Porter, Clayton Christensen, and John Kotter -- all come from Harvard Business School. For a single speaking engagement, strategy guru Porter can earn $150,000. His colleague Christensen, who coined the term "disruptive innovation," pulls down $100,000 a talk, while leadership expert John Kotter's speaking fees are $85,000 an appearance.
三位商业演讲费最高的学者,也就是迈克尔o波特、克莱顿o克里斯滕森和约翰o科特,都来自哈佛商学院。单凭一场演讲,战略大师波特可以赚得15万美元。他的同事,“破坏性创新”这一术语的创建者克里斯滕森可以斩获10万美元,领导力专家约翰o科特的单场演讲费则为8.5万美元。
Intensive, focused scholarship forms another large part of a speaker's value "because of the level of knowledge that they've attained over a period of time," Schelp says.
透彻明晰、重点突出的学识是一位演讲者价值的另一大组成部分,舍尔普说,“因为他们在一定时期内获得了其他人难以匹及的知识水平。”
Organizations often seek speakers who can address specific concerns "hurting the corporations" such as problems with the implementation of plans and policies, so speakers bureaus promote business school professors' particular areas of expertise, says Alistair Rumena, a consultant at Global Speakers Bureau. Companies may want Vijay Govindarajan from Dartmouth College's Tuck School of Business, whose speeches draw fees up to $55,000, for his expertise on innovation and strategy, Rumena says. Firms determined to ramp up their internal leadership may look to Donald Sull, lecturer at the MIT Sloan School of Management and a professor at London Business School.
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