One of the world’s first videogames, Tetris, has hit the big three-oh today, and its brand is anything but old school.
位居世界上首批视频游戏之列的俄罗斯方块(Tetris)已经迈入而立之年,但它的品牌一点也不显老。
To celebrate, there’s a series of Meet Up events being conducted around the world using the hashtag #WeAllFitTogether. In April, the world’s largest game of Tetris was played on the side of a building at Drexel University using LED lights, breaking a world record.
为了庆祝它的三十岁生日,世界各地正在举行一系列主题标签为 #WeAllFitTogether(意为我们严丝合缝)的玩家聚会。今年4月份,德雷塞尔大学(Drexel University)一栋建筑物的外墙在LED灯的帮助下,化身为世界上最大的俄罗斯方块游戏,规模打破了世界纪录。
But what’s kept people swiping and clicking to ensure each row of blocks stays aligned and disappears into the virtual ether since its development in 1984 Soviet Russia? A combination of new platforms and a mesmerizing psychological appeal.
但自从这款游戏于1984年在前苏联诞生以来,究竟是什么让人们移动手指,不停地点击,以确保每一行方块保持一致,然后消失在虚拟以太之中?答案:这是新平台和令人着迷的心理诉求相结合的结果。
Maya Rogers, the CEO of Blue Planet Software, the sole agent of the Tetris brand, said the protection of the game’s core over the last three decades has aided its longevity. “It appeals to people from all ages and all demographics,” she said.
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