Fitness trackers–the Bluetooth-enabled bracelets and wearable devices that monitor things like a person’s heart rate, steps taken and calories burned–had a moment last year. Then everyone realized that knowing how many steps they’d taken each day wasn’t all that helpful. What do you do with that information? Reports surfaced that half of fitness tracking devices had become inactive; industry experts suggest that number is closer to 85%.
健康追踪器(也就是基于蓝牙技术的腕带和可穿戴设备,能监测人们的心率、行走步数和消耗的卡路里)去年着实热闹了一阵。然后所有人都意识到,光知道自己每天走了多少步其实没什么用。您会拿这些信息做什么用呢?一些研究报告发现,这类设备有半数最终都闲置了起来;业内专家则认为这个数字要接近85%。
The fitness tracker moment has passed. The next wave of connected devices is taking a different approach: Instead of incentivizing users to exercise or sleep or eat healthy, and rewarding them for it with virtual badges and digital high-fives, this new class of devices use shame, guilt, and in one case, a physical shock, to keep their owners in line.
健康追踪设备可谓大势己去。下一波互联设备则采取了全新的互动方式:它们不再鼓励用户去锻炼,也不是鼓励他们保持饮食和睡眠健康,同时用什么虚拟奖牌和数字化击掌致意来奖励他们;相反,这些全新设备用羞耻感、负罪感,以及某种情况下的物理震动来让用户守规矩。
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