这些特色商店代表了“11 Main”想要表现的整体形象。 这家位于加州圣马特奥市的公司是阿里巴巴的子公司,该公司称它正试图创造一个网站让美国消费者体现到和在主要街道购物一样的感受。目前阿里巴巴正准备在纽约上市,该公司的上市交易有望成为历史上最大规模的上市交易之一。
From its simple black-and-white logo to the site's overall presentation, 11 Main is clearly paying a lot of attention to design. For the most part, the site looks clean and polished, making it starkly different from Alibaba's Chinese shopping sites, Taobao and Tmall, which are colorful and chaotic.
无论是简单的黑白标志,还是网站整体的风格,“11 Main”显然非常注重设计。该网站的大部分内容看上去都整洁靓丽,这和阿里巴巴中国的购物网站天猫商城和淘宝网的设计非常不同,后者的页面色彩丰富又凌乱。
Still, a stylish website won't make 11 Main stand out in the sophisticated universe of online shopping in the U.S. There are already many popular design-conscious shopping sites like Etsy and Fab.com. When it comes to the sheer volume and selection of products, Amazon and eBay are far ahead.
但一个时尚的网站并不能使11 Main在美国完善的在线购物市场上异军突起。美国市场已有许多像Etsy和Fab.com这样设计独特的高人气购物网站。在绝对数量和产品种类上看,亚马逊(Amazon)和eBay则遥遥领先。
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