富国银行(Wells Fargo)分析师邦妮o荷佐格在研究报告笔记中说:“为了保护现有品牌的销售,大型生产商是否能有效地参与不断增长的新型饮料市场,这点值得怀疑”
But that hesitation has given Zevia, which was founded in 2007 and is held by Long Island-based private equity firm Northwood Ventures, time to build an edge.
零卡创建于2007年,由长岛的私人股本公司诺斯伍德风投公司(Northwood Ventures)掌管。零卡抓住大公司犹豫不决的时机,在边缘化的饮料市场分得了一杯羹。
The brand, which got a big break when Whole Foods WFM -0.54% started selling it a few years ago, is among the five best- selling soft drink brands on Amazon.com AMZN -0.34% and is available in about half of all U.S. supermarkets, according to Zevia CEO Paddy Spence. It is also a draw among more affluent consumers; the average household income of a Zevia drinker is $60,000, compared to a U.S. average of about $52,000, Spence said.
据零卡CEO派迪o斯彭思说,几年前零卡在全食有机食品超市(Whole Foods )上架后销量激增,现在已经是亚马逊网上销量前五的软饮品牌,进驻了全美一半以上的超市。而且饮用零卡的消费者属于较富裕阶层,家庭平均收入在六万美元左右,而全美国的家庭平均收入水平则为5.2万美元。
Despite that success, there is still a lot of work to do before Zevia can really say it has cornered the market. For one thing, it doesn’t sell its products at major retailers like Wal-Mart Stores WMT 0.57% or restaurant chains like McDonald’s MCD -0.05% , and it has minimal presence in chains like Target TGT 0.43% .
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