During the glory days of the Cold War, the Kremlin was scared shitless by Levi’s, McDonald’s, and other symbols of decadent Western culture. That is no longer the case.
This past October, visitors to Lenin's tomb in Moscow were turned away because the leader of the Bolshevik Revolution wasn’t receiving visitors. Why not? A Coca-Cola–sponsored stage set up to promote the Sochi Olympics was blocking the entrance to his tomb.
In North Korea, however, the regime still considers foreign-made consumer products potentially dangerous. But it’s not blue jeans and Big Macs Kim Jong-un is currently worried about. No, he's trying to keep out the sinister influence of the somewhat tasty South Korean Choco Pie.
Seoul-based Orion Confectionery began producing the Choco Pie in 1974 — a pretty blatant ripoff of the Tennessee-born Moon Pie. Thirty years later, during a period of wary cooperation between the North and South, South Korean businesses began running factories in Kaesong, a 25-square-mile special administrative zone just across the border in North Korea. Today, 125 South Korean companies employ 52,000 North Korean workers there. The North Korean regime is paid about $100 a month for each employee, each one of whom is then given roughly $67 of that.
But Pyongyang forbids South Korean factory managers at Kaesong from paying bonuses or cash incentives to North Korean workers. And so they began rewarding them with Choco Pies.
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2020-09-15
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