3
The underdog has a role on the big stage. While the remaining teams are all highly acclaimed soccer powerhouses, many of the 16 teams that emerged into the knock-out rounds were not the world's best. Countries like Greece, Costa Rica and the U.S. all came out of very difficult groups to emerge ahead of teams like England, Italy, Spain and Cristiano Ronaldo’s Portugal. In every big sporting event this happens and for business owners it shows the biggest players aren’t always the most fit to deliver the products and services that clients require. This should serve entrepreneurs as a reminder that they can provide unique value and differentiation even if they are smaller or less experienced.不能轻视小角色。虽然剩余的球队都是备受推崇的足球强队,但一些16强淘汰赛中的国家并不是最好的球队。比如希腊,哥斯达黎加和美国,都从拥有像英格兰,西班牙,C罗带领的葡萄牙这样强队的小组中出线。这种事在每次大型体育赛事中都会发生,它向企业主们揭示了最优秀的员工并不总是发布客户需求产品和服务的最佳人选。也提醒企业家即使他们规模不大或经验不足也可以提供独特的价值和不同的产品。
4
The relevance of scarcity. We live in a world of instant connectivity. Between social media and mobile devices we can be reached around the clock. You would think that FIFA may want to expand the World Cup to something like every two years. But much like the Olympics, the World Cup is kept to every four years as the build up creates greater and greater interest as the event nears. Businesses could learn from this as well. While we never want to make our customers wait, there is something to be said about having your truly unique differentiator. Football is played year around on many great stages but only the World Cup brings the passion and commitment that we are seeing right now. For FIFA its differentator is scarcity, entrepreneurs need to think what makes them unique and memorable
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