Some of the people who donated received film souvenirs, or the chance to visit the film set. There were also opportunities to watch the film before its official release.
Guo claimed this new episode would make 500 million yuan at the box office. That seemingly difficult task suddenly looks easy, with the film earning 300 million only four days after being formally released on July 17.
The fourth episode of the series is still in post-production, but the trilogy has become one of the most lucrative Chinese movie series in history, earning a total of 1.1 billion yuan from the box office.
Han Han, Guo's major competitor, has just released his directorial debut, road-trip comedy The Continent.
Han is confident the film will pull in 800 million at the box office. Aside from the star cast and support from big-shot Hong Kong director Johnnie To, his online marketing campaign has proved a success.
Han has over 38 million followers on Sina Weibo, China's major micro-blogging platform. He has broadcast the filming process of the movie to his followers since he begun shooting.
The films trailer was released online in May, only three days after shooting was completed. It has been viewed 4.7 million times, creating a new record among Chinese movies.
"I don't care too much about the stunning numbers online. What matters more is whether the movie is good or not," Han said at the premiere.
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