However, when he invited popular singer Pu Shu to write the closing song for the movie, he must have had another idea in mind.
Pu, who has been away from the public eye for some 11 years, also brings a new element for a movie claiming to be dedicated to young people. The song was reposted about 340,000 times within 24 hours after being released online last week.
No one knows what other trump cards will be thrown on the table during the tense online campaign this summer, but one thing is certain: Domestic distributors have to quickly come up with more creative ways before they face the return of overseas blockbusters in August.
近几个月以来,口水歌《小苹果》在国内网络上疯传,火到其歌曲MV中的“苹果舞”都成了广场舞效仿的对象。但是《小苹果》数百万的粉丝均未意识到,在伴着这支朗朗上口的曲调摇摆的同时,他们切实参与了一部自己可能闻所未闻的电影非比寻常的宣传活动。
以该曲为一大宣传亮点的冒险喜剧《老男孩之猛龙过江》7月10日上映,其与众不同的宣传策略获得各方赞赏。
随着《小苹果》的爆红,许多本无观影打算的民众可能会出于好奇而涌入电影院一探究竟。
今年夏季,许多国产影片均未能取得预期票房,电影制片人纷纷转向网络营销,试图在与诸多广受追捧的国外电影竞争中保持领先地位。
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