要避免这种情况,方法之一是将投资的节点提前。在公司还未诞生之前就进行投资。甚至连创始人自己都不知道他们会进行创业的时候,便提前开始“烧冷灶”。彭博资讯(Bloomberg LP)旗下的创投基金Bloomberg Beta已经花了一年时间这么做了。
After an unsuccessful attempt to build a database of “future founders” on its own, the firm teamed up with Mattermark, the deal intelligence company founded by Danielle Morrill. The results could have ramifications for the way investment decisions, typically driven by gut instinct and intuition, are made.
该基金曾尝试独自建立“未来创始人”数据库,但以失败告终,因此,它决定与丹尼尔•莫里尔创建的交易情报公司Mattermark合作。其研究结果可能对投资决策方式产生深远影响。目前的投资决策通常均基于投资者的本能和直觉。
Mattermark identified the most likely career paths of successful founders, creating a pool of 1.5 million people who were connected by one to two degrees of separation to tech startups, but were not founders yet. By analyzing the people that started companies over nine months, Mattermark mapped out the strongest predictors of starting a company: a person’s education, which previous companies they’ve worked for and how senior they were, their geography, and their age. The goal was to find things that didn’t fit the standard path to entrepreneurship. As Morrill points out: “Anything that looks like a pattern, people will already find it.”
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