食品行业研究机构Technomic提供的数据显示,2011年初以来,在麦当劳的月度就餐人数中,19-21岁的消费者减少了12.9%,22-37岁的消费者数量仍然持平。
Over that period, consumers have shifted their mealtimes to fast-casual chains where monthly visits increased by 2.3 percentage points for those age 19 to 21 and 5.2 percentage points for those age 22 to 37.
在此期间,消费者开始转向其他休闲快餐。其每月造访的顾客中,19-21岁的消费者增加了2.3%,22-37岁的消费者增加了5.2%。
Fast-casual restaurants, including others such as Five Guys and Corner Bakery Cafe, mix of fresher ingredients and custom ordering with the convenience of fast-food. These types of outlets have multiplied over the past decade from 9,000 to more than 21,000 as McDonald’s locations have hovered around 14,000, Technomic said.
Technomic指出,包括Five Guys和Corner Bakery Cafe在内的休闲快餐经营商把更新鲜的食材、个性化下单和快餐的便捷结合在了一起。10年来,这种休闲快餐店的数量迅速增长,从9000家增至21,000家,而麦当劳的数量一直保持在14,000家左右。
As McDonald’s faces a dropoff in younger consumers, it is also trying to cope with a host of global setbacks. A Chinese supplier was accused of selling expired meat last month, leading to a sales drop of 7.3% in the Asia/Pacific, Middle East and Africa regions. Then last week, it was forced to close locations in Moscow after alleged sanitary violations.
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