McDonald’s may have a hard time turning around recent sales declines as the hamburger giant loses its appeal with younger consumers.
汉堡巨头麦当劳(McDonald's)可能很难扭转最近在美销售额下降的颓势,因为它正失去对年轻消费者的吸引力。
McDonald’s reported its biggest decline in global same-store sales since 2003 this month, and in the U.S. sales at stores open 13 months or longer sales have been flat of falling so far this year.
本月,麦当劳的全球同店销售额出现了自2003年以来的最大跌幅。在美国,开业时间达到和超过13个月的麦当劳店面今年初以来的销售额一路走低。
The company may have a hard time reversing the dropping sales as diners in their 20s and 30s, long a key customer base for the world’s largest restaurant chain, look to healthier, fast-casual competitors such as Chipotle Mexican Grill and Panera Bread Co. , reported the Wall Street Journal.
据《华尔街日报》(Wall Street Journal)报道,作为全球最大餐饮连锁机构,麦当劳的核心顾客群体一直都是二、三十岁的消费者。而这些顾客正把目光转向更健康的Chipotle墨西哥休闲连锁快餐店和帕纳拉面包(Panera Bread)等竞争者,麦当劳想要扭转销售下跌的势头并不容易。
The number of U.S. diners aged 19 to 21 who eat at McDonald’s each month has declined 12.9 percentage points since the start of 2011, while monthly diners age 22 to 37 have remained flat over the same time frame, according to Technomic data.
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