在年轻顾客数量减少的同时,麦当劳还需应付全球范围内的诸多麻烦。上个月,麦当劳的中国供应商被指销售过期肉,导致麦当劳在亚太、中东和非洲地区的销售额下降了7.3%。上周,莫斯科的多家麦当劳餐厅因卫生不达标而被停业整顿。
Executives have acknowledged the issues at home and set up a “learning lab” at a restaurant in June in order to gain insight into what consumers are looking for in a fast-food dining experience. Still, any meaningful changes will be difficult to implement given McDonald’s’ large operation and complex supply chain, say analysts.
麦当劳管理层已经意识到了美国本土出现的问题,并于6月份在一家麦当劳餐厅设立了“学习实验室”,以了解顾客所期望的快餐就餐体验。但分析师认为,考虑到麦当劳庞大的规模和复杂的供应链,任何实质性的改革都很难落实。
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