她的做法有了回报。“我以前羡慕我的两个年幼的儿子头一沾枕头就能睡着，”塔姆说，“一到清晨，他们就从床上跳起来，等不及告诉我们前一天晚上做了什么梦。现在我也能和他们一样了。”

She is not the only beneficiary. As Bloomberg Businessweek reported last fall, Indow Windows, the Portland, Ore.-based manufacturer of her window inserts, said traffic to its site tripled after Ms. Nam tweeted that she was “the happiest zombie on the planet” thanks to the company’s product.

她并不是唯一的受益者。《彭博商业周刊》(Bloomberg Businessweek)去年秋天的报道说，她使用的那种窗板是俄勒冈州波特兰的Indow Windows公司生产的。塔姆女士在Twitter上说：用了该公司的产品后，自己就成了“地球上最快乐的僵尸”。该公司声称，自那以后，公司网站的访问量增加了三倍。

But the lifestyle does not end when you roll out of bed. For many, the quest to rid one’s daily regimen of “poisonous things,” to use Mr. Sisson’s phrase, includes the morning beauty routine. Vita Pedrazzi, a former fashion manager at Harrods in London who now lives in the Canary Islands, said she used to be the sort of beauty obsessive who would slap on makeup to take out the trash, in part because of her sheepishness over her acne. But when the primal path inspired her to rid her bathroom of any product containing creepy-sounding chemicals, she adopted a zero-tolerance policy to any store-bought beauty product or cleanser — even soap.

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