Ray Ozzie, the former Microsoft executive, has a revolutionary idea: Make phone calls cool again.

微软公司（Microsoft）前高管雷o奥兹有一个革命性的创意：让打电话再次变得“酷”起来。

It’s not clear that voice communication was ever cool. It was always more like a necessity. What is clear, however, is that it has been largely replaced by all sorts of real-time, text-based services, from SMS to the latest crop of mobile messaging apps. Ozzie thinks he’s found a way to revitalize the old-fashioned, voice-based phone call.

语音通讯似乎历来和“酷”字沾不上边，充其量只是一项必要的功能。很显然，在很大程度上，语音通讯已经被各种基于文字的实时通讯服务取代了，比如短信和近来大量涌现的移动通讯应用。但是奥兹认为，他找到了一种方法让传统的语音电话功能重新焕发青春。

“I passionately believe that there’s immense latent potential in voice to convey tone and emotion, to quickly resolve issues, to make decisions and to get things done,” he wrote in a blog post announcing the launch of his new company, Talko (sounds like “taco”). “There’s simply no faster and no more effective way to express essential emotions such as urgency, anxiety, understanding, confidence or trust. Quite simply, amazing things can happen when we just choose to talk.”

奥兹在一篇宣布他的新公司Talko正式成立的博文中称：“我认为声音中蕴含着无限的潜能，它可以传递语调和情感，可以快速解决问题、做出决定、处理事情。要想表达诸如紧急、焦虑、理解、信心或者信任之类的情绪，基本上没有其他方式比声音更快、更有效。当我们选择用说话来交流时，总会发生一些令人惊奇的事情。”

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