There had, of course, been malls of a sort long before the Southdale Center, beginning with Trajan’s Market in Ancient Rome, built around 100AD by Apollodorus of Damascus, a Syrian-Greek architect and engineer, while the great souks of Aleppo, Istanbul and Damascus itself were nothing less than spectacular shopping centres. What was new about the US malls is that they were fully enclosed, inward-looking structures designed to be serviced by the car, encouraged by relaxed tax and planning laws and set in isolated locations.
In the mid-1990s, US malls were being built at a rate of 140 a year. The brakes went on in 2007, the first year in half-a-century that no new malls were built in America: recession had bitten deep into the US economy. Now, malls began to close, although some had become unpopular for reasons other than purely economic ones.
When the 35-year-old Cloverleaf Mall in Chesterfield, Virginia, closed in 2007, the Chesterfield Observer noted that while it had been a popular hangout for families in the 1970s and '80s, “That all changed in the 1990s. Cloverleaf’s best customers, women, began staying away from the mall, fearful of the youth who were beginning to congregate there. People [said a former Cloverleaf manager] started seeing kids with huge baggy pants and chains hanging off their belts, and people were intimidated, and they would say there were gangs.”
The shopping mall had long lost its 1950s atmosphere of hedonistic, all-American innocence. And, as many became redundant, so they were abandoned like giant refuse thrown from even bigger automobiles. And, because they had been built on an increasingly ambitious scale and are essentially giant boxes with vast rooms inside shot through with miles of mechanical and electrical services, these were never going to be easy structures to convert to new uses, even though many Americans have suggested they become giant leisure centres: bowling alleys, funfairs and casinos. This is not such a bad idea: the demolition of such huge buildings could only appear to be a case of conspicuous consumption and wastefulness on a truly titanic scale.
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