如果你今天去众筹网站Indiegogo支持一下该公司的募资活动,那么你就只需花费297美元就可以购买一张。随着订单的不断增多,其价格可能涨到447美元。自9月末推出以来,SmartMat已经募得18.7万美元,远超当初设定的目标(11万美元)。它在众筹网站上吸引的投资者已经超过700人,募资活动将于10月30日结束。该公司希望能在2017年7月正式将这张垫子推向市场。
SmartMat’s price is far higher than that of a traditional yoga mat. Yoga mats generally retail for under $40, and even premium-priced mats sold by Lululemon LULU 3.00% retail for less than $100.
SmartMat的价格远高于普通瑜伽垫。一般垫子的零售价都不到40美元,就算是露露柠檬 (Lululemon,专业瑜伽服装品牌——译注)出售的高端垫子,价格也不到100美元。
But the SmartMat is a bet that tech-loving athletes are willing to open their wallets for the latest athletic-focused gadget. More than 20 million Americans practice yoga, with millions more involved in the practice internationally, so there are already a lot of consumers that participate in the activity. And athletes are known to embrace fancy and often pricey tech gadgets to enhance their technique and improve their performance — devices such as GPS-enabled watches, and mobile apps such as Nike+ to track their progress and keep tabs on how well they are performing.
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