For Silicon Valley denizen Saffo, the importance of Cook's essay lies less in the personal confession and more in what it says about the Apple leader's ability to redefine the maverick company in the post-Steve Jobs era.
"This isn't a spotlight on Tim's sexuality, it's on his empathy," he says. "Since he's taken over (after Job's death in 2011), Tim has gradually pushed a series of progressive policies at Apple that include everything from charitable giving to environmental concerns.
"So this is just a part of that bigger picture. It just means Tim will no longer have to walk a tightrope when it comes to who he is."
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