He made his modelling debut for Burberry last year - and the world cooed in unison.

Such a success was his first foray into fashion that the iconic British brand has invited 12-year-old Romeo Beckham back to star in its Christmas campaign.

Romeo, who is the second eldest son of David and Victoria, steals the spotlight in the Burberry Festive campaign, From London with Love.

Following his mother into the fashion world, the youngster was hand-picked by the British label's Chief Creative Officer, Christopher Bailey, for the second time.

As well as posing in a series of campaign shots, Romeo also stars in a short film, which promises to take the audience on a magical festive journey.

Speaking about the campaign and working with the young Beckham, Christopher Bailey said: 'This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people.

'It continues to be an utter joy working with Romeo – he has charm, style and great energy! I’m delighted that he’s the lead role in our festive campaign.'

Looking old beyond his years, but still exuding a youthful playfulness, Romeo wears a classic Burberry trench and his own monogrammed checked scarf.

In one shot, the youngster looks dapper in a tuxedo, and in another he holds an umbrella as he glances pensively into the distance.

The new campaign film is set against a theatrical London backdrop, which comes alive with over 50 dancers who give a performance inspired by the golden age of cinematic musicals.

The story captures a boy delivering the gift of love to a young couple, played by new British models and dancers Hannah Dodds and Anders Hayward, and aims to celebrate gifting as the ultimate symbol of a connection between people.

The launch of the campaign also coincides with the grand unveiling of Burberry's festive gifts in store and online.

Like what you see? Well, you can snap up all of the iconic pieces featured in the campaign, including the Heritage trench coat, the cashmere scarf, men’s tailoring, women’s eveningwear, and the new Burberry Beauty make-up look created by Burberry Make-up Artistic Consultant, Wendy Rowe.

You can also make it personal thanks to a full monogramming service that allows you to print three initials on cashmere scarves (a la Romeo), colour block ponchos, and the My Burberry fragrance.

As well as a model, young Romeo will be a screen star thanks to the advertising campaign, which will run across outdoor advertising, cinema, and all of the brand's 10 global social media platforms for three months.

The luxury fashion house will no doubt be hoping for a similar boost in sales to when Romeo starred alongside Cara Delevingne in the SS13 campaign.

The brand revealed at the time that the advertising campaign featuring the school boy helped them notch up a 13 per cent hike in sales.

The British brand said it had an 'exceptional' response to its spring/summer collection.

去年，贝克汉姆次子罗密欧将模特首秀给了巴宝莉（Burberry），获得全世界的关注。

他首次进军时尚界便取得巨大成功。今年，这家英国著名品牌已邀请12岁的罗密欧·贝克汉姆（Romeo Beckham ）出席圣诞活动。

罗密欧是大卫·贝克汉姆（ David Beckham）与维多利亚（Victoria）的次子，在巴宝莉的活动“来自伦敦的爱”中引发了公众的注意。

跟随母亲进入时尚界，罗密欧第二次被这一英国品牌的首席创意官克里斯托弗·贝利（Christopher Bailey）精心选中。

罗密欧不仅出现在一系列活动照片中，还担任了短片的主角，将观众带入奇妙的节日之旅。

谈到这次活动和与小贝克汉姆的合作，克里斯托弗·贝利说：“此次节日活动是为了庆祝我们所爱的巴宝莉的一切，防水风衣、羊绒围巾、音乐、英国的天气，和与优秀人才的合作。”

“与罗密欧一起工作非常开心，他有魅力，有个性，有巨大的活力！我很高兴他能成为节日活动的主角”

罗密欧身着巴宝莉经典款风衣，带着自己的格子围巾，看起来超过真实年龄却依然散发年轻活力。

在一张照片中，罗密欧身着无尾礼服，显得干净整洁。另一张则是他手持雨伞若有所思地望向远方。

受到电影音乐剧的黄金时代的影响，新的活动短片以伦敦戏剧为背景，50多名舞者参演，表演生动。

故事讲述了男孩将爱的礼物送给一对年轻夫妇的经历，由英国新锐舞者汉娜·多兹（Hannah Dodds ）和模特安德斯·海沃德（Anders Hayward）出演，目的是纪念礼物作为人与人间联系的象征意义。

活动开始后，巴宝莉节日礼物也盛大揭幕，礼物将在商店和网上出售。

喜欢你看到的吗？现在你可以抢购活动中的所有产品，包括经典防水风衣、羊毛围巾，男款礼服，女式晚礼服，和由化妆艺术顾问温蒂罗（Wendy Rowe）设计的新款巴宝莉美妆产品。

你也可以通过印字服务使它们变为你的独有。你可以在羊绒围巾，色块披风，和巴宝利香氛上印上三个首字母。

不只是模特，罗密欧将因此次宣传活动成为荧幕明星，为期3个月，参与包括户外广告、电影，和该品牌10个全球社会媒体平台的活动。

毫无疑问，这个奢华的时尚品牌也会从罗密欧和卡拉·迪瓦伊出席的SS13活动中获利。

该品牌透露，罗密欧这个还在上学的男孩出席的宣传活动使他们的销量暴涨13%。

该品牌称这对他们的春夏款销售量产生了额外的效应。

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