缩水的双十一阿里巴巴销售数据虚高1/4_BEC初级作文

缩水的双十一阿里巴巴销售数据虚高1/4

For e-commerce companies, the amount of business transacted on their sites — often labeled gross merchandise volume or GMV — is a telling sign of whether they’re growing market share.

电商网站的交易量通常被称为GMV或商品交易总量，它是电商的市场份额是否增长的一个标志。

But the measure is not quite so telling when unpaid transactions, returns or cancellations are included – as is the practice for leading firms such as Alibaba, JD.com and eBay.

但当诸如阿里巴巴、京东和eBay等行业领头羊将为支付订单、退货、和取消的订单也算在内时，这个标志就不那么准确了。

That means if customers buy a product and change their minds later, those transactions still may be counted in GMV.

这种做法意味着只要消费者拍下商品，即使后来改变了主意，这些交易仍算在商品交易总量内。

So how much would e-commerce players’ transaction volume be, if returns and cancellations were excluded?

如果去掉退货和取消订单，电商的交易量会是多少？

Singles’ Day, China’s version of the U.S.’s Black Friday or Cyber Monday, may offer a clue.

光棍节是中国版的黑色星期五或网络星期一，它也许能为这一问题提供线索。

On Singles’ Day last year, about 25% of merchandise purchased online was returned according to industry estimates, says Sandy Shen, an analyst at research firm Gartner Inc. That inflates GMV for China’s e-commerce players by the same amount, she said.