创业不仅是一份工作,也是一种生活方式。为了确保初创公司的成功,你可能要做出个人牺牲。这或许意味着减少收入,因为新公司赚的钱可能必须重新投入到公司当中,或者你得熬夜回复电子邮件,解决客户的问题。因此,创业务必要选择自己热爱的行业——这也是维珍集团始终秉持的理念。
So it’s no surprise that our first business was Virgin Records. The people on our team were teenagers and really into music, which meant that we didn’t mind working late nights, or chatting with customers about new bands or working hard to sign up-and-coming artists to our record label – we would have been chatting about music and listening to new bands even if we weren’t doing it for a living. An analogy that occurred to me after we held our Necker Cup tennis tournament recently: Figuring out which idea you should develop is like juggling a lot of different types of balls in the air, because fairly quickly, you need to decide which ball is most important.
所以,我们的第一家公司是维珍唱片(Virgin Records)。团队成员都是年轻人,非常喜爱音乐,这意味着我们不会在意工作到深夜,或与客户谈论新乐队,或努力为唱片公司签下有前途的艺术家——我们会闲谈音乐,听新乐队的音乐,尽管我们并非以此谋生。最近举办了内克尔杯(Necker Cup)网球公开赛之后,我想到了一个比喻:确定创业项目,就像同时抛接不同类型的球一样,因为你需要迅速决定哪一个球是最重要的。
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