Or consider a dog that loves to chase tennis balls. No matter what’s going on or what it’s doing, if you throw a tennis ball, the dog will chase it. What’s your tennis ball? What immediately captures your attention, no matter what you’re doing?
或者,想象一条喜欢追网球的狗。不论正在发生什么或者它正在做什么,你只要把网球扔出去,它就会去追。你的“网球”是什么?什么事情会立刻吸引你的注意力,不论你正在做什么?
2. Does it make a positive difference in people’s lives?
2. 它是否会给人们的生活带来积极的影响?
A focus on people and the planet, as well as profit, also helps our staff feel empowered. This means that our customers don’t come to us just to buy a product or service — they believe in our ideas. Build a likeminded community around a business, and customers will return, spread the word and support you during tough times. This strategy has helped plenty of startups to disrupt established industries over the last few years. One example is Gandy’s, which donates a percentage of their profits from sales of flip-flops to projects for orphans all over the world. Another is Toms, which donates a pair of shoes to a child in need for every pair that they sell.
专注于人类和这个星球,当然还有利润,也可以帮助我们的员工更有力量。这意味着,我们的客户不仅仅是购买一件产品或服务——他们相信我们的理念。围绕一家公司建立一个志同道合的社区,当你面临困难的时候,客户们会回来替你宣传,为你提供支持。多年来,这种策略曾经帮助许多初创企业颠覆成熟的行业。以Gandy’s为例,该公司将平底人字拖鞋的部分销售利润捐赠给全世界的孤儿项目。另外一个例子是Toms,该公司每卖出一双鞋,便会为有需要的儿童捐赠一双鞋。
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