What kinds of snacks are more popular and who would buy more snacks?
哪种零食更受欢迎?哪些人购买的零食更多?
Generally, chocolates and potato chips are the most popular “foreign” snacks, while instant noodles remain very popular as well. The greatest consumer demographic are the 22-35s, especially the females, as they can both afford to buy their own snacks, and tend to have busy and work (or study) dominated lifestyles that don’t allow for much cooking. Teenagers and young children are also a very large consumer groups.
虽然方便面的受欢迎程度依然不错,但总的来说,巧克力和薯片是中国最受欢迎的“洋”零食。后两者的消费者年龄在22-35岁之间,以女性居多。这个消费群体既能够自己购买零食,生活中工作或学习又占去非常多的时间,没有太多时间做饭。青少年和儿童也是很大的消费人群。
Will imported products/multinational brands more popular in China?
进口商品和跨国品牌是否在中国更受欢迎?
Multinational brands dominate in China’s snack industry. The top 10 snack brands are Want-want, Kraft Foods, LIWAYWAY, DANONE, Wm Wrigley Jr Company, Dove, ORION, Xufuji and Jiashili. Of these brands, Wang-want and Xufuji are Taiwanese, accounting for 20% market share. Kraft Foods, LIWAYWAY, DANONE, Wm Wrigley Jr Company, Dove, ORION occupy 50% of the Chinese snack market together. Xufuji and Jiashili are domestic brands, and though they together account for 20%, they are still in the minority.
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