CP+B Copenhagen managing director Mathias Birkvad told Fastco the idea came about when they came across Wily's research.
得知威利的相关研究结果后,CP+B Copenhagen主管马蒂亚斯・博克瓦德(Mathias Birkvad)联系了美国快扣公司(Fastco)告知研发新啤酒的想法。
'We have often experienced that the best creative ideas, that we have come up with, are not necessarily done within the agency walls, but often at after-hours social gatherings at our local pub,' says Birkvad.
博克瓦德说:“我们有过不少这样的经验,人们最具创造力的时刻并不一定是在办公室,下班后到酒吧参与社交活动往往能让人们想出更多好主意。”
'As an agency we believe that creative thinking can solve any problem. So why not take the idea a step further and use the beer to do something good?'
“我们相信创造思维能解决任何问题。所以为什么不进一步利用这个想法,通过啤酒去做一些有意义的事呢?”
【想要更聪明?丹麦啤酒让你拥有“最强大脑”】相关文章:
★ 国产羽绒服在美卖疯了,纽约街头撞衫率爆表!加拿大鹅:我不要面子吗
★ 日本外相喊话外媒:安倍晋三的正确写法应该是Abe Shinzo
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15