Too much to lose.
聪明人创业的机会成本太大
Another issue with the smart people starting businesses is that they often have the most to lose. The smarter you are — unless you have the social graces of a wild ape — the more options you have available to you. You will be able to make a lot of money in a variety of fields and have room in your career to become promoted and make even more money.
聪明人创业的另外一个问题是,他们经常会因为选择创业而失去太多其他机会。越聪明的人,就会面临越多的选择,除非你像未开化的猿人一样不懂社交。聪明人可以在众多领域领取高薪,而且有很大的升迁机会,从而赚到更多钱。
This means that when you start a business, you have a lot more to risk than someone who makes less money and has fewer career options. This is often referred to as the “golden handcuffs” dilemma. Because you have more to risk, this means that you need to have a business opportunity that is going to provide an even bigger reward for it to be worth it to you.
这意味着当你创业的时候,你将比收入更低、职业选择更少的人面临更多风险。这种情况通常被称为“黄金手铐”困境。更大的风险意味着你的商业机会必须能带来更多回报,才值得你去付出。
If you make $250,000 a year (or have an opportunity to do so), your business is going to have to be five times more successful than the business of someone making $50,000 a year to get the same return. Additionally, it is a lot harder to found a business that will double your yearly profit when you make $250,000 a year than it would be if you make $50,000 a year.
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