经济学家教你如何坚持去健身房_BEC初级作文

经济学家教你如何坚持去健身房

The researchers at Wharton also found demand for continuing self-control devices: After study completion, 61 percent of subjects said they’d be willing to pay for gym-only audio books as a measure to help themselves work out.

沃顿商学院的研究人员还发现，需要有持续性的自我控制策略：研究结束后，61%的实验对象表示愿意出钱购买只能在健身房听的有声读物，以此作为促进他们锻炼的手段。

So why don’t gyms offer these kinds of devices to drive members to work out more?

那么，健身房为何不提供这类措施，促使会员多锻炼呢？

“They have a little bit of a conflict of interest,” says Richard Thaler, a behavioral economist at the University of Chicago. The fact that lots of people join gyms and rarely go to them isn’t great for our national waistline, but it’s pretty good for people who own gyms. “If they succeeded in getting people to go to the gym three times a week instead of three times a month, they wouldn’t be able to have as many members.”

“这里有一点利益冲突，”芝加哥大学(University of Chicago)行为经济学家理查德·塞勒(Richard Thaler)说。很多人办了健身卡却很少去这个事实，对国民腰围不利，但对健身房老板却很有利。“如果他们成功地让人们一周去三次健身房，而不是一个月三次，可能就没法接纳那么多会员了。”

【经济学家教你如何坚持去健身房】相关文章：

★ 科学研究告诉你如何真正原谅并忘记某人

★ 苹果手机能为其他手机充电？新一波剧透来了