正如iPhone和iPod的成功,苹果正常时改良新产品种类,目标为圆滑且体贴的设备。库克表示,这也是一个促使苹果在产品设计上突破的机会,符合苹果公司的前任设计师乔布斯的设计理念。
In addition, the company unveiled a new 12-inch MacBook that Apple calls its thinnest ever with a battery that can last all day. The device weighs two pounds and also will be available in gold. Prices start at $US1,299, and it will start shipping April 10.
除此之外,苹果还揭开了12英寸大小的MacBook的面纱,并标榜其电池是史上最薄的的续航电池。重量只有2磅,并且还有镶金款。价格从美元1,299,在4月10日开始发售。
At the event, Apple also showed off new software called Research Kit, which will help researchers and medical practitioners gather and organise patients's medical data through the iPhone.
在此次发布会,苹果同时展示了新的软件,名为搜查工具箱(Research Kit),能够帮助研究者和医学实践者通过iPhone收集并整理客户的医学数据。
The kit will be released next month. Apple said all data would be private and that the company wouldn't see it.
这款工具箱将会在下月发布,苹果公司称,软件里的数据是用户的隐私,苹果公司的员工是不会看到的。
Marketing the Apple Watch, meanwhile, won't be as simple as marketing past Apple products. The iPod was a way to carry a music collection in your pocket. The iPhone was a mobile phone plus internet device, with a revolutionary touch screen. Apple sold the iPad as a simpler way to browse the web, view photos and watch videos.
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