当你得到了商业机会,真正的期待值游戏便正式开始。你会吸引非常喜欢你的客户,也有非常不喜欢的客户。把他们的情况当作个案研究,分别处理。让顾客说出自己真正的需求,再了解其中哪个环节出了问题。这些客户,不仅仅作为你的忠实顾客的身份,会帮助你成长,即使最后你可能会失去他们的支持。直面弹劾并真诚地询问:“我们哪些地方让你感到不满意?”这样可以给予客户发泄的空间并给予你启发。在开始对话的时候,你需要测试判断顾客的情绪避免他们太生气了。定期给他们联系,无论是通过网络还是本人亲自面谈的方式,都能够让客户感受到自己的需求被听进去了,再者会为你的担忧提供定期的看法反馈。
3.Transform Your Relationship
3. 转变人际关系。
Feedback in hand, you can tweak away. The next time you identify a “difficult” client, you’ll know where they came from and what you could have done to make them happier. Sometimes it just isn’t meant to be—tough people will slip through the cracks regardless of how accurately you build your brand around your business. But more often than not, angry clients are open to changing their minds if you give them the chance. Start by empathizing and end by advocating. Hear them out, then tell them exactly what you’ll do to change their mind. Don’t tack on higher expectations than they already have; give realistic solutions that you’re confident you can see through. By taking control and forecasting your relationship, you begin molding it into one you both want, and this is where progress flourishes.
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