Brainstorming was invented by advertising executive Alex Osborn in 1939 and first published in 1942 in his book "How to Think Up."
头脑风暴由广告执行官Alex Osborn首创于1939年,并出现在他19421年的著作How to Think Up中。
This is a typical description, from James Manktelow, founder and CEO of MindTools, a company that promotes brainstorming as a way to “develop creative solutions to business problems”:
这是一个很经典的概念,James Maktelow提及,他是MindTools的创立者兼首席执行官,而这所公司则把头脑风暴作为一种“产生解决商业问题的创造性方案”的方法推而广之。
Brainstorming is often used in a business setting to encourage teams to come up with original ideas. It’s a freewheeling meeting format, in which the leader sets out the problem that needs to be solved. Participants then suggest ideas for solving the problem, and build on ideas suggested by others. A firm rule is that ideas must not be criticized — they can be completely wacky and way out. This frees people up to explore ideas creatively and break out of established thinking patterns. As well as generating some great solutions to specific problems, brainstorming can be a lot of fun.
头脑风暴一般运用于商务场合,用以激发团队产生创意理念。这完全是一种随心所欲不受约束的会议模式,领导者们就会把有待解决的问题提出来。然后会议参与者便把自己的想法提出来,然后再基于他人的想法再提出自己的想法。这种思维模式有一个惯例,就是不对任何看法做出评判——因为有些想法实在是太跳脱古怪了。这样的方法能够解放人们的思想从而更有创造力地发现新点子并打破既有的思维模式,还能够为某些问题得出恰当的解决方案,因此头脑风暴是一件很有趣的事情。
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2020-09-15
2020-09-15
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