Half of the groups were told to refrain from criticism and half were told to criticize as they went along.
在这些组别中,有一半的学生被限制了对品牌的评判,而另外一半则要求在这过程中不停地做出自己的评判。
Once again, independent judges assessed the quality of each idea. The groups that did not stop to criticize produced more ideas, but both groups produced the same number of good ideas. Deferring criticism added only bad ideas. Subsequent studies have reinforced this.
再一次,中立的评估者评估每一个学生点子的质量。一直给出评判的小组能够想到更多的想法,不过两个测试小组都有相当数量的好点子。延迟判断只会增加糟糕的想法。后续的研究进一步验证了这个观点。
Research into brainstorming has a clear conclusion. The best way to create is to work alone and evaluate solutions as they occur. The worst way to create is to work in large groups and defer criticism.
关于头脑风暴的研究有一个明确的结论。最佳的工作方式就是独立工作并在提出解决方案的时候及时作出评估。而最糟糕的工作创造方式则是在规模大的团队里工作和延迟评判。
Steve Wozniak, Steve Jobs’s cofounder at Apple and the inventor of its first computer, offers the same advice:
Steve Wozniak, 苹果公司的创始人之一及其首台电脑的发明者,提供了相一样的建议:
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