If you are planning to sell a service, picking a city and location within that city is equally as important. When I started my research company, I placed it in the Perimeter area of Atlanta because it is central to the 5 primary business centers. This location made it easy to travel to customers and have them travel to my location. Atlanta is a good market because of the number of large companies as potential customers.
如果你打算开服务公司,那么最重要的就是要物色好可行的城市并在该市找到合适的商业场所。当年,我之所以选择在在亚特兰大周边地区开调查公司,是因为它位处5大商业中心核心,方便我同顾客相互往来。而且亚特兰大市场潜力巨大,新兴的大型企业都有可能成为合作伙伴。
Timing is Everything
时机决定商机!
Lemonade stands are in high demand in the summer, but don't have much success in the winter.
我们都知道汽水在夏天比较好卖,在冬天就少有人问津。
Do some research and know your market. Learn what types of products and services sell best and when. Very few companies I work with are immune to some type of cycle--based on fiscal calendars, seasonal factors or even vacation schedules. You must time entering the market and survive the ebbs and flows that are a natural part of running a business.
因此在你决定开始创业时,你要做一些调查,熟悉你要经营的市场。你需要了解到哪种产品和哪种服务何时卖得最好。大多数公司都会在不同的季度受到如财政日历、天气因素或是假期等因素的影响。所以你要规划好时间,抓住市场商机,占领市场,也要做好准备应对淡季——做生意总归是有起有伏的。
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