Another shibboleth put in question by the First Round data, which should cheer those seeking seed investment, relates to how deals were sourced. It has long been assumed that investors are best approached through an introduction by trusted connections. However, in First Round’s portfolio the companies discovered through other channels, such as Twitter or a demo day, outperformed referred companies by just under 60 per cent. Founders making cold approaches did about 23 per cent better. It seems that it really isn’t who you know.
First Round的数据还令人质疑关于如何物色交易的老观念,这应当使那些寻求种子投资的人感到振奋。人们长期认为,接洽投资者的最好方法是由可信赖的人脉引荐。然而,在First Round的投资组合中,通过其他渠道(比如Twitter或者演示日)发现的公司的表现要高出受引荐而来的公司近60%。自己找上门的创业者的表现要比受引荐而来的创业者高23%。似乎重要的并不是你认识谁。
Does this mean that if you are a 25-year-old female entrepreneur outside Silicon Valley, with an Ivy League engineering degree, who knows hardly anyone except your co-founder — who by the way worked at Twitter — all will be well in winning early-stage backers?
这是否意味着,如果你是一名年方25,在硅谷以外创业,拥有常青藤盟校的工程学学位的女性,并且除了你的联合创始人(在Twitter工作过)以外谁也不认识,就会毫无疑问地赢得早期投资者的青睐?
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