人们花钱主要买的是市场、包装和品牌形象。打个比方,这就是为什么成分主要是蜡、油和和着色剂的口红一般在商场柜台上要卖20美元一支。
Where the makeup is sold matters, too. It’s a form of marketing in itself, which is evident when you consider the difference between upscale brands carried at retailers such as Sephora and Ulta and mass-market brands sold at drugstores.
卖化妆品的地方也很重要。地点本身就是营销的一种形式,这在你思考丝芙兰和ULTA等商家卖的高档品牌、与在普通药店卖的大众品牌的区别时,这种营销就变得很明显。
Quality in the cosmetics business can vary greatly, depending on the ingredients used and the way the makeup is manufactured. Schueller offers the example of powdered cosmetics, such as pressed eye shadow and blush. The cheaper manufacturing method uses a hammer mill, which breaks the makeup into small particles but can leave clumps. Another method uses a jet mill, which Schueller says breaks the makeup into finer particles, creating a smoother, more even finish.
在化妆品行业里,质量的区别也很大,这取决于使用的成分以及化妆品制作的方式。舒尔勒举了眼影和腮红等粉装化妆品的例子。廉价的制作方式就是用锤磨机,把化妆品弄成小颗粒,但是会留下小碎块。而另一种方法就是用气流粉碎机,舒尔勒称这种粉碎机能把化妆品磨成更细小的颗粒,做成更加光滑,更加平整的成品。
【囧研究:为什么化妆品都死贵死贵的?】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15