美国服装和鞋类协会(American Apparel & Footwear Association)总裁兼首席执行官朱厄妮塔达根(Juanita Duggan)称,零售商若想让假货从淘宝下架,其必须走的流程犹如“噩梦”一般。
First, retailers must register their brands with Alibaba, a process she says is “marked by delays, submissions and resubmissions of brand authenticating documents, and repeated and unexplained rejections”.
首先,零售商必须在阿里巴巴上注册其品牌,达根称这一过程“充满拖延,要反复提交、再提交品牌认证文件,并遭到原因不明的反复拒绝”。
“Assume you succeed in registering. Now, you can submit a request to take down a fake product,” she says.
“假设你成功注册了品牌。现在,你可以提交让假冒商品下架的请求,”她称。
But she says such requests usually go unanswered. And if a retailer pursues claims, that hurts the brand’s “classification with Alibaba as a ‘good faith reporter’, reducing its ability in the future to bust counterfeiters”.
但她表示,这类请求通常都会石沉大海。同时,如果零售商要求索赔,这将损害该品牌“在阿里巴巴的‘诚信报告者’分类,削弱其未来戳穿造假者的能力”。
Ms Duggan says that even if the fake product is removed from the site, “the next day, the same item with the same picture will be for sale again but with a black bar covering the logo showing that the item is a counterfeit.
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2020-09-15
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