Alibaba said it would feature 6m products from 30,000 brands sold by 40,000 merchants. It said that in the hours leading up to Singles Day, 130m users had logged onto its shopping sites, more than in the same period last year.
阿里巴巴称,此次活动将涵盖4万个商家销售的3万个品牌的600万件商品。它表示,在双十一到来前的几小时里,有1.3亿用户登录了其购物网站,多于去年同期的数字。
Singles Day, named for the numerologically auspicious double 11 date, traces its history from a casual holiday started in the early 1990s as China’s “anti-Valentines Day” — a holiday to celebrate singledom, where people are encouraged to treat themselves. In 2009, Alibaba launched the Singles Day online sales as a festival of conspicuous consumption.
双十一的历史可追溯到1990年代初一个不经意间形成的节日,它当时被称为中国的“反情人节”,用于庆祝单身状态,鼓励光棍们在这一天犒劳自己。2009年,阿里巴巴发起了双十一网购活动,把这一天变成了一个人们大肆消费的节日。
Retailers offer significant discounts on the day, often under pressure from ecommerce sellers such as Alibaba, in exchange for promotion on their shopping websites.
零售商在这一天会大幅打折——往往是迫于阿里巴巴等电商平台的压力而这么做——以换取电商平台上的促销机会。
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