Foreign brands added to the price tag, but she said it was worth it.

外国品牌推高了价钱，但她说值得。

“For my baby, I feel more confident with foreign brands, especially food,” Ms. Cheng said. “And with clothes, I also feel the design of the foreign brands are better. I think domestic brands have made progress, but still they are not that cool.”

“孩子用的东西，我更相信外国品牌，特别是吃的，”成鑫说。“衣服方面，我也感觉外国品牌设计得更好。我觉得国产品牌有进步，但还没那么好。”

Vipshop, meanwhile, is trying to stand out by highlighting its curated choices on Singles Day rather than expanding its offering. Mei.com has chosen to focus on shoes and handbags.

与此同时，唯品会试图通过突出展示经过整理编排的货品，来在光棍节这一天脱颖而出。魅力惠则选择把重点放在鞋和包上。

This was welcome news to Jeakey Chen, who had her eyes on a pair of boots from the British brand, Clarks, to which she took a liking when she was a student in Sheffield, England. Apart from a washing machine for her parents, she didn’t plan to buy anything else.

对姬琪·陈(Jeakey Chen)来说，这是个好消息。她看上了英国品牌Clarks的一双靴子。在英国谢菲尔德上学时，她就喜欢上这个牌子了。除了再给父母买台洗衣机之外，她不打算买其他东西了。

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