Sun Lijun, vice-president of Alibaba who is in charge of Rural Taobao, said the Spring Festival shopping gala will help narrow the gap between urban and rural consumers.
阿里巴巴副主席孙立军是农村淘宝的负责人,他称年货节将缩小农村与城市消费者间的差距。
"We want villagers to celebrate Lunar Chinese New Year with seafood from New Zealand and wine from France. That said, we also want urban residents to enjoy high-quality fresh produce delivered directly to their doorsteps," he said.
“我们希望在村民们的春节餐桌上,可以有新西兰海鲜和法国红酒的出现,我们也希望城市居民可以享受到高质量新鲜的食材直接送货上门的服务。”
Alibaba has made globalization and going-rural its top priorities for further development. Last year, it said it will invest 10 billion yuan over the next three to five years to provide e-commerce services in about 100,000 villages.
阿里巴巴将全球化以及进军农村作为首要任务,去年,阿里巴巴投资100亿用于未来三到五年在10万个乡镇提供电商服务。
Rural shoppers proved their buying power by pouring more than 10 million yuan in the first eight minutes of the Nov 11 online shopping festival. People in 8,000 villages participated in the 24-hour sales on Wednesday.
农村消费者在双十一开始的前八分钟创造了1千万的销售额,证明了他们的消费能力。八千个乡镇的人们参与了双十一的活动。
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