3. 赠予手工品或传家宝

New and store-bought is not always best. A study published in March 2017 in the Journal of Marketing found that people prefer buying homemade items for loved ones and were even willing to pay as much as 17 percent more for homemade things versus mass-produced items. The findings suggest that people feel that homemade items show more love, and love is what they want to express to the gift recipient.

在超市新买的礼物并不总是最好的。2017年3月在《营销杂志》上刊载的一则调查发现，人们更喜欢给喜爱的人购买手工品。并且对比于大批量生产的物品，他们甚至愿意多花17%的价格来买手工物品。诸多调查表明，人们认为手工品能展现出更多的爱，而爱不正是他们想向收礼人传达的感情么？

Family heirlooms may be another good gift option. A 2009 study in the Journal of Consumer Research found that when families hand down even a very depersonalized asset — money — through the generations, the symbolic value of the cash is greater than the numerical value alone.

家族代代相传的物品也许也能成为好的礼物。《消费者调查杂志》2009年刊载的一项调查表明，即使家族把极不具有个人特色的资产，即钱，一代又一代地传下去，钞票标准性的价值比其单独的数量价值更大。

4. Don't go overboard with anti-consumerism

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