A major corporation with a dominating market presence trashes its future due to the hubris and short-sightedness of its executive team.
一家主导市场的大公司由于领导层过于自信、缺乏远见而自毁前途。
"BlackBerries meet us fast and efficient, but a little neurotic. The handsets transformed legions of users into addicts. For three days in October 2011, RIM customers were forced to go cold turkey. No BlackBerry. Where did everybody go? When the outage ended, users were as committed as ever to mobile messaging. For Research In Motion, however, it was a different story. RIM was losing the signal to the market it created."
“黑莓以高效和快速的形象呈现于我们眼前,不过它还有些焦虑。黑莓手机使其各个区域的用户对其成瘾。在2011年十月,使用RIM公司(总部设立在加拿大的Research In Motion)生产的黑莓手机的诸用户不得不在黑莓连续3天宕机后体验手机瘾被戒的痛苦。黑莓不好使,那大家都去哪呢?当人们对此事件的愤怒平息后,黑莓的顾客仍向之前那样热衷于移动通信。然而对于RIM公司来说,形势却大不如前了。在其开拓出的移动手机市场,RIM失去了信号。”
Misbehaving: The Making of Behavioral Economics by Richard H. Thaler
4. 理查德·H·泰勒《行为不端:行为经济学的诞生》
Traditional economics assume that people are rational and will act in their own best interests, when in fact people are irrational and frequently make very silly and stupid decisions, both individually and en masse.
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