As wealthier societies age, adult diapers are expected to represent an ever-larger portion of these sales, but in the shorter term, the focus is on Asia’s rising middle class and its babies.
随着较富裕国家日益老龄化,成人纸尿裤占亚洲纸尿裤销售额的份额将日益扩大,但是在短期内,亚洲不断壮大的中产阶级及其新生儿才是该市场的重心。
CLSA and Euromonitor data suggest a tight correlation between expansion of this socio-economic group across the region and increased disposable nappy adoption. Indonesia’s 16m under-threes now work their way through an average of eight disposable nappies per baby per month. Five years ago, demand was a quarter of that.
里昂证券和欧睿(Euromonitor)的数据显示,整个亚洲这一社会经济群体的扩大与一次性纸尿裤的使用量增加之间存在紧密关联。印度尼西亚目前有1600万的3岁以下儿童,平均每个儿童每月使用8片纸尿裤。而5年前的需求量是这一水平的四分之一。
China’s average per baby consumption per month leapt from 21 five years ago to 39 last year. Wang Jingyi, a 25-year-old from Beijing who has a seven-month-old daughter, typifies the local tendency to opt for Japanese versions. “I’ve never used a Chinese brand diaper,” she explains.
中国婴儿平均每个月使用的纸尿裤数量从5年前的21片增加至去年的39片。王静宜(音译)来自北京,今年25岁,有个7个月大的女儿,她代表了中国人选择日本纸尿裤的倾向。“我从来没用过中国国产品牌的纸尿裤,”她解释道。
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