媒体发言人King对NPR说消费者个人信息将归数据运营商管理,Clear Channel广告公司只能读取这些收集到的信息。
And Stevens argues that consumers can opt out, in the interview with Media Village. He makes a distinction between the Clear Channel program and the advertising in this scene from the dystopian thriller "Minority Report."
在Media Village采访中Stevens辩解道消费者可以选择退出。他认为Clear Channel项目和电影“少数派报告”中的广告场景完全是两回事。
Here, Tom Cruise's character walks through a shopping area as advertisements address him by name. "John Anderton! You could use a Guinness right now," says one affable billboard. "Get away, John Anderton. Forget your troubles," intones another billboard showing a beach scene. Here's what Stevens thinks of this style of advertising: "I'm not sure it's a great user experience and it is a little creepy, to be honest. With a mass-medium like Out-Of-Home, a better use is to target general patterns of consumer groups, not the individual."
电影中Tom Cruise的角色走过商业区时广告使用他的名字进行播放。“John Anderton!试试Guinness吧,”一块殷勤的广告牌说道。“忘记你的烦恼,John Anderton,离开这个地方,”另一个广告牌播放着沙滩美景说道。Stevens对这种广告评论道:“事实上,我不确定用户体验会不会很好,甚至有点可怕。像Out-Of-Home这样的大众传媒,更好的方案是向普通大众广告,而不是个人。”
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