Tesla Motors has just stunned the carmaking world by taking 325,000 orders for its new Model 3 affordable electric vehicle within days of unveiling the prototype at its Los Angeles design studio. That is certainly an impressive performance — especially from a carmaker that has sold only 100,000 cars in its entire 13-year history.
特斯拉汽车(Tesla Motors)在其洛杉矶设计工作室亮相Model 3的原型之后的几天里,这款新的经济实用型电动车便获得了32.5万份订单,震撼汽车制造业。这种表现当然是令人钦佩的——尤其是对一家在其全部13年历史中销量仅达10万辆的车企而言。
But, aside from demonstrating the interest that exists in Tesla’s undeniably glamorous electric vehicle technology, what precisely has the US company’s hard driving chief executive, Elon Musk, achieved?
但是,除了展示出特斯拉无疑光芒四射的电动汽车技术引发的兴趣以外,这家美国公司强硬的首席执行官埃隆•马斯克(Elon Musk)到底收获了什么?
Let’s start with what he hasn’t done, which is to strike a very firm contract with those interested parties. A glance at Tesla’s website shows the relatively loose commitment they have entered into: paying a $1,000 upfront deposit to guarantee a slot on a waiting list. But this is not binding, and can be cancelled if the would-be customer desires.
让我们首先看看他没有做什么,那就是没有跟相关各方签订一份板上钉钉的合同。浏览特斯拉公司网站可以看到,他们获得了一项相对松散的承诺:提前支付1000元订金,获得排队购买的资格。但是,这份协议没有约束力,原本打算购买的人如果愿意,也可以取消预订。
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