微信需要面对的大烦恼_BEC初级作文

微信需要面对的大烦恼

Sure enough, in an earnings call last month, investment bank analysts peppered Tencent executives with questions about plans for “monetising” WeChat. “They all wanted to know when they are going to milk this cow,” said Mark Natkin of Beijing-based Marbridge Consulting.

果不出所料，在上月的电话财报会议上，投资银行的分析师们纷纷向腾讯高管提出有关微信“创收”计划的问题。北京迈博瑞咨询(Marbridge Consulting)的马克•纳特金(Mark Natkins)说：“他们都想知道，腾讯打算什么时候让这头奶牛下奶。”

Martin Lau, president of Tencent, resisted pressure from analysts. “I would say [WeChat] is an ad format and ad platform that carries significant long-term opportunities. But it’s an important engagement tool for our users. So we want to do it slowly and do it right,” he said in the same earnings call.

腾讯总裁刘炽平(Martin Lau)顶住了来自分析师们的压力，他在那次电话会议中表示：“我可以说（微信）是一种广告形式与广告平台，蕴含着巨大、长远的机遇。但它也是我们用户重要的交流工具。所以，我们想慢慢来，以正确的方式来做这件事。”

Tencent has told analysts that it puts no more than one ad into WeChat’s Facebook-like “moments” feed every 24 hours, though users say they have seen two or three a day.