我反对“没架子企业品牌专页的第二条理由是,玩笑的笑点搞错了。笑点不应该是企业发布的这些东西的愚蠢之处,而是更为愚蠢的围观者——数百万人不仅没有感到尴尬可怜,还异口同声地表示认同。
I simply don’t understand why they do this – unless, of course, they are getting paid. I can just about grasp why a 13-year-old girl might click “like on her friend’s pouting Facebook pictures in the expectation that the friend will return the favour. But why anyone would go on the Subwaypage (“liked by 16m) and then give a thumbs-up to a Photoshopped image of a ham sandwich, is beyond me.
我就是不明白他们为什么这么做——当然,拿人钱财制造人气另当别论。如果一个13岁的小女孩在她朋友发在Facebook上的撅嘴照片上点击“喜欢,以期这位朋友报之以李,我还能理解。但为什么会有人访问赛百味(Subway)的页面(1600万人“喜欢),对用Photoshop修改过的火腿三明治照片竖起大拇指呢?这真令我匪夷所思。
But then maybe it is because I’m British. As a nation, we still haven’t quite got the swing of “liking corporate stuff – which makes me even more proud of my country than the fact that we seem to have made a success out of the Olympic Games. So when the Yorkshire-based bank, First Directposted on its wall a naff picture of its call-centre guys in brightly coloured tutus and posing with a ballerina, guess how many people “liked it? A pathetic 27.
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